It’s The Service Silly
Posted by Anjanette Wiley
On my way to work, I drive by Southeastern Camera. At a 50mph glance, it looks like an abandoned building. Boxes piled high in storefront windows face a deserted parking lot. It’s not a in new, nice or trendy area of Raleigh. Granted, I’m driving in before the store opens but the visual from the road got me thinking about appearances.
This is a place I frequented regularly last year while purchasing a new camera and lens. I experienced exceptional customer service. So stellar, I felt compelled to tell my friends and followers how great they are. Problem was, I couldn’t find them on Facebook or Twitter and their website was circa 1990. I could only find activity on Yelp, so I created an account and shared with Yelpers about my experience. Other than on Atlantic Avenue and Yelp, Southeastern Camera didn’t exsist. Its lack of web presence was inconceivable to me. Such a missed opportunity for a visual product.
As I ponder Southeastern Camera on my commute home, and see Southeastern Camera with its bustling parking lot, I have come to realize it’s the customer service, silly. While an internet presence is important, customer service is even more valuable. Time spent with customers and for customers beats an awesome website.